To extract visual information from an everyday object, and identify specific themes and ideas that it communicates. This project must include the theme of nostalgia and colour theory.
To use packaging to evoke nostalgia, in relation to childhood, due to the sensory experiences connected to food. This led to the redesign of cereal packaging, by merging past and present packaging designs with colour theory, to evoke nostalgia.
Evoking nostalgia through packaging design.
Colour theory used to evoke nostalgia.
Using packaging design to create an emotional, sensory and interactive user experience.